Chief Marketing Officer
"GroupM retained New Majority Ready, LLC, a minority-owned marketing and content consultancy, to assist with the creation and development of the New Majority Ready Coalition's initiative and solutions to help brands get “ready” to engage the New Majority. The initiative’s output included a maturity framework, cross-platform content solutions, and a communications program to help drive an understanding of America’s population transformation and awareness of new majority-first media strategies. For GroupM, unique initiatives like this, signal an exciting corporate approach in how we engage our partners, with focus on media and audience innovation and client growth.”
SVP, Chief Marketing Officer
"Our goal was to communicate Spectrum Reach’s unique value proposition in being an end-to-end advertising solution for clients to be able to reach multicultural audiences in authentic and effective ways. The New Majority Ready team was able to help us not only develop our go-to-market strategy but to also further realize the power of what we can bring our clients in terms of these very important and growing audiences. This initiative has become a company-wide priority and is already driving success for our advertisers across a number of business industries."
Head of US Multicultural
“New Majority Ready has reimagined the Multicultural agenda, aligning the top brass of media to pursue a unified mission -- helping clients improve brand relevance and power their campaigns in the right media environments where the new majority experiences culture. NMR understands the cross-section of culture and digital and was able to work with Google’s team to develop a unique go-to-market approach and client solutions for GroupM.”
Head of Marketing
"The ability to synthesize a complex set of B2B and consumer facing objectives into a singular brand expression is a gift. The terrific pros at NMR took the internal brand vision work we did at Fuse as a starting point and built a solid, unique and elegant brand positioning that has demonstrated the essence of Fuse to our consumers and brand partners. All in record time. Very proud to work with this exceptional team."
"Good listeners are rare enough to find, but New Majority Ready do so and much more than that. They absorbed our wants and needs and then returned with ideas that embodied the spirit of our organization. Like all great creatives, they were flexible in their thinking and provided solutions along the way. And they were a pleasure to work with as well!”